Download Ebook Functional JavaScript: Introducing Functional Programming with Underscore.jsBy Michael Fogus

Download Ebook Functional JavaScript: Introducing Functional Programming with Underscore.jsBy Michael Fogus

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Functional JavaScript: Introducing Functional Programming with Underscore.jsBy Michael Fogus

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How can you overcome JavaScript language oddities and unsafe features? With this book, you’ll learn how to create code that’s beautiful, safe, and simple to understand and test by using JavaScript’s functional programming support. Author Michael Fogus shows you how to apply functional-style concepts with Underscore.js, a JavaScript library that facilitates functional programming techniques. Sample code is available on GitHub at https://github.com/funjs/book-source.

Fogus helps you think in a functional way to help you minimize complexity in the programs you build. If you’re a JavaScript programmer hoping to learn functional programming techniques, or a functional programmer looking to learn JavaScript, this book is the ideal introduction.

• Use applicative programming techniques with first-class functions
• Understand how and why you might leverage variable scoping and closures
• Delve into higher-order functions—and learn how they take other functions as arguments for maximum advantage
• Explore ways to compose new functions from existing functions
• Get around JavaScript’s limitations for using recursive functions
• Reduce, hide, or eliminate the footprint of state change in your programs
• Practice flow-based programming with chains and functional pipelines
• Discover how to code without using classes

• Sales Rank: #208629 in Books
• Published on: 2013-06-20
• Released on: 2013-06-20
• Original language: English
• Number of items: 1
• Dimensions: 9.19" h x .56" w x 7.00" l, .91 pounds
• Binding: Paperback
• 260 pages

About the Author

Michael Fogus is software developer with experience in distributedsimulation, machine vision, and expert systems construction. He's actively involved in the Clojure and Scala communities.

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Download CRM: The Foundation of Contemporary Marketing Strategy

Download CRM: The Foundation of Contemporary Marketing Strategy

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CRM: The Foundation of Contemporary Marketing Strategy

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Review

"I applaud Roger Baran and Robert Galka for breaking fresh ground in marketing education with their important new text, CRM: The Foundation of Contemporary Marketing Strategy. Most marketing textbooks devote only a chapter or a section to Customer Relationship Management. Baran and Galka rightly assert that the CRM system – which should be at the heart of successful contemporary business – deserves much more prominence in marketing education. What’s more, Baran and Galka are the ideal authors for this text as they have devoted years to the comprehensive study of CRM best practices from thought leaders in both business and academe. As pioneers in CRM teaching, Baran and Galka are sure to inspire many more professors to develop full courses focused on CRM. The text’s numerous real-world examples enliven the reading for students and instructors alike, and the extensive ancillary materials make this book an even more attractive choice." Susan K. Jones, Professor of Marketing, Ferris State University (Big Rapids, MI, USA) "Comprehensive, eminently readable and full of real-world, practical examples, CRM: The Foundation of Contemporary Marketing Strategy is a "must read" for any business student and a valuable guide for professors. Roger Baran and Robert Galka reveal the true nature and benefit of CRM, including the societal factors shifting companies from one-size-fits-all marketing and customer management to strategic, targeted, and value oriented exchanges. All aspects of CRM are explained, from developing a strategy to selecting and using technology, to data management and measurement and, most importantly, to building the right culture within an organization. The authors explain in detail how effective CRM can differentiate a company and bring a higher share of profits. They take us up to and beyond the present day with their knowledge of Social Media and how organizations can and must use it as part of their CRM strategy. This textbook will undoubtedly become a standard for CRM courses." Carol Meyers, Chief Marketing Officer, Board Member and Company Advisor "It is truly gratifying to see a textbook which has been so comprehensively researched covering the discipline. It provides a one stop shop CRM programme which is easy to read, applies the theory to professional practice and enables the reader, whether they are business students or practitioners, to readily implement the material. I am impressed with the numerous examples, strategies, diagrams charts and figures which highlight the material, particularly those applying to the use of social media in CRM. The application to the international market is especially critical to doing business in the competitive global environment. This book will be a valuable resource for all CRM managers and business executives who need to solve real-world CRM issues while providing a critical link back to marketing strategy." Ken Lee, Director of MBA Programmes and Executive Education, Faculty of Business and Law, Auckland University of Technology

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About the Author

Robert J. Galka is an Executive-In-Residence at DePaul University. He received his MBA from Northwestern University’s J.L. Kellogg Graduate School of Management. His area of expertise lies in CRM, Marketing Strategy and Technology. Robert brings his academic research and 25 years of business experience into the classroom, Professional Certificate programs and to Universities as a visiting faculty in Bahrain, Taiwan, and New Zealand, with special programs in Japan. He co-authored a prior CRM text and has published a variety of supplemental materials for several publishers. His career started in Computer Science and he taught as an adjunct faculty in Computer Science for 8 years. His design of Marketing Systems brought him into a career in Marketing where he consulted across 7 vertical markets culminating as a GM leading an SBU focusing on CRM and Marketing Strategy. Roger J. Baran is an Associate Professor of Marketing at DePaul University. He received his Ph.D. and MBA degrees from the University Of Chicago Graduate School Of Business and his BBA from the University of Notre Dame. He is a fellow of the National Opinion Research Center, has served on the U.S. Department of Commerce Census Advisory Committee of the American Marketing Association, and was Chair of the Bank Marketing Association National Research and Planning Council. Dr. Baran serves as a consultant in the area of marketing strategy and marketing research for many well-known companies in the U.S., Europe, Asia, and Middle-East. He is currently Vice-President of the Asian Forum on Business Education based in Bangkok, Thailand. His teaching and publishing specialties are marketing research, global marketing management, marketing of services, marketing management, customer relationship management and social networking. He has served as visiting associate professor of marketing at the University of Chicago Graduate School of Business; Helsinki School of Economics and Business Administration; University of Hamburg; University of the Thai Chamber of Commerce, Siam University, and Mahidol University in Bangkok, Thailand; Kimep University in Kazakhstan and Prague School of Economics.  

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Product details

Paperback: 404 pages

Publisher: Routledge; 1 edition (February 27, 2013)

Language: English

ISBN-10: 0415896576

ISBN-13: 978-0415896573

Product Dimensions:

8 x 1 x 10 inches

Shipping Weight: 1.6 pounds

Average Customer Review:

3.2 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#1,273,563 in Books (See Top 100 in Books)

I've not gotten into the meat of the text yet but the Kindle version is awful there isn't even a page listing in the table of contents. It's like they didn't even try AT ALL! This is just sad for home much they charge for these text books that we must obtain for classes. I am very very disappointed.

Was expecting more for a CRM book geared towards marketing graduate students. Some nice examples but a little bit rudimentary. I did enjoy the renting process from Amazon. Saved a ton of money by having this on my iPad.

An easy but unnecessary read. If you take Baran's course at DePaul be prepared to hear the same examples from the book repeated in the course.

Great into book to crm. The book introduces the reader to the basics of CRM and then provides some in depth knowledge of the program and basic capabilities.

I got what i needed in the book

Trying to read a textbook using the kindle app is quite annoying. I can't copy and paste to make my own note sheets, the page numbers do not match up with the print copy.

Book arrived in better condition than expected and in less time than stated which was great since it was for a class I was taking.

I work in database marketing and my focus is on Customer Acquisition and Retention. Baran and Galka's text on CRM has been a good source of inspiration on CRM tactics and on understanding implementation of CRM technology and culture in a company.Top 3 Benefits of this book:1.) A thorough discussion of CRM - It reminds me of "Successful Direct Marketing Methods" by Stone and Jacobs, lots of detail and puts the concept into a broader picture of the business.2.) A good amount of examples - Baran and Galka pull from many interviews and their own personal experiences in this book. It solidifies the concepts when you can picture what CRM is doing.3.) B2B and B2C CRM - Fortunately the book covers both worlds of marketing. The authors take stride to call out when some concept should be tweaked for businesses or if consumer marketing could benefit from a B2B concept.Top 3 Issues1.) Verbose - It's an academic textbook. It's a lot more wordy than it needs to be.2.) Not a technical guide to CRM models - There is discussion on RFM, LTV and even decision trees but unless you research elsewhere, you won't find out more about how to actually DO the analysis. I would liked to have seen an appendix on how to DO the statistical concepts that Baran and Galka call out.3.) Layout of CRM Measurements and Tools chapter - Chapter 12 has pages upon pages of measurements you can use in CRM but limited discussion on each one. Marketing Metrics by Farris, Bendle, et al. has a great structure for explaining these concepts in detail.Overall, I learned a lot from 3 / 4 of the chapters in the book. Some of the charts and measurement tools have actually had an impact on my work and I've been able to introduce a handful of CRM concepts to my manager(s). I would absolutely recommend this for anyone in marketing that deals with numbers and is looking to find ways of squeezing more out of what you've already got.

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PDF Ebook One Nation Under Stress: The Trouble with Stress as an IdeaBy Dana Becker

PDF Ebook One Nation Under Stress: The Trouble with Stress as an IdeaBy Dana Becker

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One Nation Under Stress: The Trouble with Stress as an IdeaBy Dana Becker

PDF Ebook One Nation Under Stress: The Trouble with Stress as an IdeaBy Dana Becker

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Stress. Everyone is talking about it, suffering from it, trying desperately to manage it-now more than ever. From 1970 to 1980, 2,326 academic articles appeared with the word "stress" in the title. In the decade between 2000 and 2010 that number jumped to 21,750. Has life become ten times more stressful, or is it the stress concept itself that has grown exponentially over the past 40 years?

In One Nation Under Stress, Dana Becker argues that our national infatuation with the therapeutic culture has created a middle-class moral imperative to manage the tensions of daily life by turning inward, ignoring the social and political realities that underlie those tensions. Becker shows that although stress is often associated with conditions over which people have little control-workplace policies unfavorable to family life, increasing economic inequality, war in the age of terrorism-the stress concept focuses most of our attention on how individuals react to stress. A proliferation of self-help books and dire medical warnings about the negative effects of stress on our physical and emotional health all place the responsibility for alleviating stress-though yoga, deep breathing, better diet, etc.-squarely on the individual. The stress concept has come of age in a period of tectonic social and political shifts. Nevertheless, we persist in the all-American belief that we can meet these changes by re-engineering ourselves rather than tackling the root causes of stress.

Examining both research and popular representations of stress in cultural terms, Becker traces the evolution of the social uses of the stress concept as it has been transformed into an all-purpose vehicle for defining, expressing, and containing middle-class anxieties about upheavals in American society.

• Sales Rank: #1250882 in Books
• Brand: Brand: Oxford University Press, USA
• Published on: 2013-03-11
• Original language: English
• Number of items: 1
• Dimensions: 6.30" h x .80" w x 9.30" l, 1.10 pounds
• Binding: Hardcover
• 256 pages

Features

• Used Book in Good Condition

Review

"In One Nation Under Stress, Dana Becker exposes the ideological work accomplished by the concept of stress. With dry wit and stylish prose, Becker enables us to finally see what is right before our eyes."
--Jeanne Marecek, former Wm. Kenan Professor Emerita of Psychology, Senior Research Professor

"A compelling exposé of what Becker calls 'stressism' - the pervasive idea that the tensions of everyday living are due almost entirely to our individual lifestyle choices and deficiencies, to be fixed by managing stress. Not only does this siphon all our efforts into individualized, and often futile solutions, but it obscures the social and economic conditions that perpetuate injustice, inequality, and 'stress.' Forget about poverty, sexism, racism, and working for political change; soak in a scented bath and light some nice candles instead. This is an important and timely book."
--Nicola Gavey, Associate Professor, DipClinPsych, PhD, University of Auckland

"In this powerful book, Becker, an associate professor of social work at Bryn Mawr College, argues that there's a bigger, more basic problem. Balancing a career and the demands of the domestic sphere is not just a "woman's problem," she contends. It's a societal problem... An important book for psychologists, gender studies students, anthropologists, business leaders, and policy makers alike." -- Publisher's Weekly

"Stressed out? Tell me about it! The Stress concept makes itself real, looping back to become a mantra that we enact. In the process, it does questionable emotional and political labor, often obscuring other sources for our problems, be they physical or psychological illness, cognitive deficits or even social problems. Dana Becker's eloquent and insightful analysis of stress-talk highlights the need to resist the atrophying of consciousness that comes when stress becomes a cliché."
--Sanford F. Schram, co-author of Disciplining the Poor: Neoliberal Paternalism and the Persistent Power of Race (Chicago 2011).

"One Nation Under Stress yanks back the cover-up that has millions of people thinking the intolerable pressures under which they live and the hurdles they have to try to jump are their own, personal problems, those of "stress" rather than the myriad forms of oppression, violence, and poverty. What Dana Becker does in this book is revolutionary, upending the powerful and hugely profitable portions of the mental health system that want everyone to believe that all their problems are individual, intrapsychic ones. Dr. Becker shows that the word "stress" is used to keep people's thinking so vague and general that they do not notice where the real causes of suffering lie. That the writing is crystal-clear and compelling is an added bonus." --Paula J. Caplan, Ph.D., is an Associate at Harvard University's DuBois Institute

"Becker rather nimbly translates her obviously thorough academic research into readable prose...Becker is plenty worked up throughout this book, and refreshingly so-intelligent anger is essentially extinct in today's public sphere." --The New Republic

"Is stress a 'lifestyle problem', or the inevitable result of larger social and political inequities, imbalances and shifts? Sociologist Dana Becker argues that in the United States, the diffuse concept of stress now covers all kinds of tensions - effectively masking their triggers, from dual-career marriages to the frenetic, technology-driven pace of daily life. As a result, real social change in areas such as health care stalls. Becker's analysis tracks the evolution of 'stressism' from its origins as the 'price of progress', through medicalization, gender politics and conditions such as post-traumatic stress disorder." -- Nature

"In One Nation Under Stress: The Trouble With Stress as an Idea, Dana Becker , a psychologist and professor of social work at Bryn Mawr College, turns a critical eye on stress, asking where the concept came from and what its assumptions have done to us. Becker believes modern Americans are in thrall to 'stressism', which she defines as 'the current belief that the tensions of contemporary life are primarily individual lifestyle problems.' This stops us from seeing them as societal ills that 'need to be resolved primarily through social and political means.' Instead of wondering about how the world might be different, we are expected to adjust ourselves to it as best we can." -- Tom Jacobs, Pacific Standard

"Useful in creating a fresh point of view for researchers and sociologically inclined readers." --Library Journal

About the Author

Dana Becker, PhD, is Associate Professor of Social Work at Bryn Mawr College, Bryn Mawr, PA. Her previous books include Through the Looking Glass: Women and Borderline Personality Disorder and The Myth of Empowerment: Women and the Therapeutic Culture in America.

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